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Big Tech is already making inroads into consumers’ everyday lives. From Google and Apple to Meta and Amazon, tech behemoths influence everything from the content we consume, to the routes we drive, to the products we select and buy.
In the UK and throughout the world, Big Tech giants also offer a range of financial services that don’t require a license, including payments, digital wallets, credit services and insurance. Beyond Google Pay and Apple Pay, Apple offers financing options in the UK through Barclays Bank, and Amazon offers business insurance through SuperScript. In the US, Apple has entered the buy now pay later (BNPL) sector, and an even more diversified set of financial products is available through Big Tech in emerging markets such as China and South America.
It only stands to reason that Big Tech firms won’t stop there. Big Tech’s entry into the financial services mainstream could potentially mean a shakeup for the entire ecosystem. The impact will be wide-ranging, including established financial services firms, smaller challenger banks (together with fintechs), retail banking consumers, the regulator and Big Tech itself.
It’s not surprising, then, that the Financial Conduct Authority (FCA), the conduct regulator for the UK, recently published a discussion paper analyzing the economic incentives driving Big Tech banking in the UK, as well as the plausible entry scenarios and the potential implications for competition—both beneficial and harmful.
The analysis—focused on payments, deposits, consumer credit and insurance—is aimed at encouraging industry feedback on what the right regulatory approach should be.
There are two sides to the impact of Big Tech’s entry into regulated markets. On the one hand, it could increase the intensity of competition and put pressure on incumbents to improve customer experience, lower prices and/or innovate.
On the other, it could result in exploitative conduct and anti-competitive behavior if Big Tech firms gain entrenched market power by securing a significant and persistent market share.
The FCA’s paper, therefore, is well-timed as it seeks industry feedback by January 2023. The feedback will be used to develop a regulatory approach that allows for an orderly and positive competitive landscape in the interest and benefit of consumers.
No matter which outcome prevails, no one in the financial services ecosystem will be untouched. Here’s what we see are the major implications for all parties involved.
Big Tech has disrupted other industries, and retail banking will be no different. This is the time for everyone in the ecosystem to stay aware of the developments happening with Big Tech banking and how they can adapt and partner to remain viable in the years ahead.